November 20, 2024
The Singaporean property market has long been a hotbed of competition, where oversubscribed condominium launches are a regular occurrence. Beyond practical considerations like location and pricing, a powerful psychological phenomenon often drives this frenzy: Fear of Missing Out (FOMO). Leveraging principles from behavioural economics, we can uncover why FOMO plays such a significant role in condo buying and how it fuels oversubscription.